About Wedding Central

Wedding Central is the ultimate television destination for women to indulge in all things related to dating, relationships and weddings. The network currently offers more than 300 hours of series and specials culled from the unsurpassed library of popular relationship and wedding programming found on WE tv, with plans to offer channel-specific original programming in the next year. At launch, series featured on Wedding Central includes: Single in the City; Girl Meets Cowboy; Rich Bride, Poor Bride; Girl Meets Gown; Platinum Weddings; and Bridezillas. Wedding Central is available in SD and HD.

Building on the growing capabilities of interactive television, Wedding Central will provide viewers with multiple opportunities to interact with the network’s programming via their remotes. Participation will run the gamut from voting for their favorite bride to sharing their opinions on her favorite dress to connecting directly with local and national advertisers. Polling and quizzes will also be offered.

WedCentral.com, the digital extension of Wedding Central, features original and exclusive relationship and wedding-themed subject matter, games and user-generated content. The site will also offer a robust line-up of interactive web content, featuring voting, polling, and mobile opportunities that will connect viewers to specific programming on the network.

Launch Date:
August 18, 2009

Executives:
Ed Carroll, Chief Operating Officer, Rainbow Entertainment Services
Kim Martin, President/General Manager, WE tv
Robert Broussard, President, Rainbow Network Sales

Programming:

Amazing Wedding Cakes: Get ready to enter the world of high-end cake making, from larger-than-life designs to the over-the-top personalities who create them.

Bride vs. Bride: Two brides and their teams face off in a series of all-out challenges in a quest to win money and prizes for their big day.

Bridezillas: A comedic look at how brides-to-be go from sweet to certifiable while planning their big day.

Girl Meets Cowboy: Do country boys have more to offer than city boys? Our city dwelling ladies venture to the America’s Wild West to find out.

Platinum Weddings: An insider’s look at the breathtaking design and irresistible romance that comes with an over-the-top wedding.

Rich Bride, Poor Bride: Whether a princess or a pauper, each bride struggles through the planning of her wedding.

Single in the City: Follow a group of beautiful young single men and women as they experience the ups and downs of dating in some of the country’s hottest cities.